domingo, 17 de junho de 2018
Digital Integration: the technological dimension of Mercosur
terça-feira, 1 de novembro de 2011
Brasil paraguas crisis España
Brasil se convierte en un salvavidas para las empresas españolas
El boom del e-Commece en BrasilLas dificultades en suelo patrio han llevado a las empresas españolas a volverse hacia el exterior, especialmente a Latinoamérica, donde el crecimiento económico está permitiendo a gigantes como Telefónica o el banco Santander sortear mal que bien la crisis en su país.
Vea más en el Blog de la Economía Digital (www.economiadigital.org.br):
http://gersonrolim.blogspot.com/2011/10/brasil-salvavidas-empresas-espanolas.html
quinta-feira, 2 de abril de 2009
More Compelling Reasons to Invest in Digital Economy in Brazil
Brazil offers countless opportunities for prospective foreign investors, in light of its enormous economic potential, its diversified economy, and its huge domestic market, now considerably expanded by joining MERCOSUL. The current governmental policies, targeting modernization of the economy to bring Brazil stability, together with the progressive opening of its economy, the noteworthy reduction of inflation, privatization, and economic growth have attracted ever-increasing offshore investments.
Besides, Brazil is the biggest exporter of Coffee, Orange Juice, Sugar, Soya, Meat, Chicken, Tobacco and Iron Ore. Still, Brazil is the 3rd world airplane exporter, the 9th iron producer and the 5th cell phone market in the world.
As showed in this report, Brazil has an increasing GDP (US$ 1.25 trillion or R$ 2.9 trillion), positioning it as the 10th economy in the world. Because of its strong performance in the world economic crisis, Brazil could be upgraded to the 8th economy in the world by the end of 2009.
So, why to invest in Brazil? Because Brazil is an outstanding information technology workforce supplier and a proven profitable destine for foreign investments.
Besides, according to UNCTAD’s World Investment Report 2008 (WIR08), the Foreign Direct Investment (FDI) flow to Brazil totalized US$ 34,6 billion in 2007, which put Brazil in a better position than Mexico recipients of Foreign Investment Inflows Rank (among the top 20 preferred locations in the world and the main location in Latin America and the Caribbean region). This amount of investment also placed Brazil as the 5th the most attractive locations in the world for FDI in the next three years rank (2007-2009 and 2008-2010 surveys).
Compelling Reasons to Invest in Digital Economy in Brazil
First of all, we should take in account CIA’s Mapping the Global Future Report (http://www.foia.cia.gov/2020/2020.pdf), prepared by the National Intelligence Council – NIC (www.european-security.com/index.php?id=5044) that situates Brazil as one of the world’s new superpowers 11 years from now.
Still according to this report, the world’s geo-economical landscape will be totally different because of a group of six new emerging power countries composed by Brazil, Russia, India, China, Indonesia and South Africa. A good example of this new reality is that Brazil’s economy will be bigger than all European countries economies.
Moreover, China, India and Brazil will host the main bases of the multinational corporations by 2020.
Furthermore, Goldman Sacks sad that the new superpower countries block BRIC (Brazil, Russia, India and China) will be economic stronger than G7 by 2040.
Privatizations and liberalization in the 1990s attracted major inflows of private investment into the telecommunications sector, leading to an increase in fixed-line density from extremely low levels (although these remain low by international standards).
Growth of fixed-line penetration has tailed off in recent years, as cheaper mobile technology has become the major driver of increased telephony penetration among low-income users. Income is highly skewed in Brazil, and fixed-line services are accessible only to higher-earning groups. Mobile-phone penetration overtook fixed lines in 2003 and continues to experience dynamic growth, spurred by the availability of cheaper handsets (most of them manufactured locally) and the introduction of pre-pay contracts in 2001.
Brazil is by far the largest Information Communication and Technology (ICT) market in Latin America, with an industry producing computer and telecoms equipment worth over US$ 30 billion. Government policy proactively encourages the development of new technologies. Computer penetration has multiplied many times from a very low base in the past five years, and Internet penetration has also risen strongly, although both remain low by international standards.
Still Regarding the ICT scenario, the emerging Latin America countries are already positioning themselves as an outstanding choice for the new Offshoring concept called Nearshoring[1]. America Economia magazine (www.americaeconomia.com) published an interesting article about this subject, situating São Paulo City as the 2nd better place in the world for Offshoring (or Nearshoring), if the main focus are not only cost, but qualified workforce and sophistication.
Brazil is one of the most promising countries for Internet development. It has the largest market for e-commerce of goods and services in South America and is also the most important advertising online market in the region.
Finally, Brazil is doing very well concerning the Return on Investments of Foreign Investors[2], because, in the last 10 years, the average Return on Investment (ROI) in this scenario in Brazil was around 26.4%. Showing that invest in Brazil is clearly profitable. Besides, Brazil doesn’t restrict the profitability transfer to the multinational headquarters.
[1] Nearshoring – An offshoring evolution that focuses in value added services. In this scenario the geographic cultural proximities between the customer and the provider are extremely important.
[2] Foreign Direct Investment (FDI) – This is an UNCTAD’s Index that measures the amount of investment money a country receives from abroad
(http://www.unctad.org/Templates/StartPage.asp?intItemID=2527&lang=1).